We had a wonderful photo shoot yesterday for our FW 2012 campaign.
This time it’s not about over the top designs, ostentatious set pieces, or unnecessary fanfare. It’s just about a beautiful woman in her custom-made dress with her Swarovski studded bag and waiting. We call the bag Pan as an homage to Pan’s Labyrinth whose mystery and beautifully longing mirrors the same desire we have for beauty.
Sometimes simplicity rediscovers honesty, creativity, and beauty.
Artistic Director: Stella Chang
Photographer: dan armas
Pattern Maker: Cloud Chen
Grip: Jimmy Chung
Assistant: Stefania Gencarelli
Assistant: Annie Devine
More photos from the shoot